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Wednesday, April 18, 2012

A Rhyme: "Big Hoops (Bigger The Better)" - Nelly Furtado

With the release of a lyric video on VEVO, Nelly Furtado returns  to the scene for the first time since 2006's Loose with her new single about hoop earrings. It's a club song that focuses on a typical premise of a girl trying to catch a guy's eye. While that may seem like nothing new, what is new is the techniques Nelly used on this song compared to how we last heard her. Produced by Rodney "Darkchild" Jerkins, Nelly utilizes vocal manipulation not only through the ever-popular autotune but also on her own. The singer echoes current pop staple Rihanna, feigning a Caribbean accent on the track.

The most interesting part of the song comes in the last minute when the music stops and after a few words from Nelly and the chorus repeats with a fast-paced 90's-esque rave track racing in the background. That's something refreshing to hear considering it could have gone a more predictable route and launched into a dupstep break down. Even though the song is nothing especially different to what's on the radio now, it is different enough to stand out.

Wibiya